Clarity before decoration
Every visual decision begins with what the audience needs to understand.
NNew Mark Studio
Menu
About · New Mark Studio
Independent
by design.
Strategic by nature.
NM
Igor ValadaresBrasília · Worldwide
The founder
New Mark Studio is the creative practice of Igor Valadares.
My work brings together web design, Shopify, e-commerce operations, content, and digital strategy. That combination allows me to consider both how a brand looks and how its digital presence works every day.
I approach each project with structure first: understanding the business, organizing the experience, and then using design to create trust, distinction, and a clear path forward.
Working principles
The standards behind every decision.
Systems over isolated pieces
Websites, commerce, and content work better when they share one direction.
Luxury through restraint
Confidence comes from hierarchy, consistency, and details that earn their place.
Direct collaboration
A focused process keeps communication clear and decisions close to the work.